I'm Sam, a lifelong maker of stuff
& your developers favourite designer
Experience designer and leader with 10+ years in fintech. Known for exceptional craft & technical fluency with a deep expertise in multi-platform design systems, native UI delivery, and large-scale organizational enablement.
Head of Design Systems at ANZ Bank, where I scaled the initiative from concept through to enterprise-wide adoption. Serving 200+ designers, 2,000+ engineers, and reducing delivery times by 87%.
Why you’d hire me
Core skills / disciplines
Design systems
Product design
Natural storytelling
Leading & mentorship
Native / React technical fluency
Dynamic prototyping
Accessibility / inclusive design
Motion & interaction
Where I've been blabbing about
Speaking gigs
Metrics or It Didn’t Happen: Measuring Design Systems
CocaHeads · Oct 2025
Australia Builds with Figma: Melbourne
Figma (FoF) · Nov 2024
Design Leaders Panel: Celebrating Figma's launch in APAC
Figma · Sep 2023
Gathering Meaningful Design System Analytics
DesignOps Assembly · May 2023
Building the ANZ Plus Design System
Various Hosts / Roadshow · 2023–2025
Who I’ve worked with
Companies, clients & co-creators
Fun facts
In case there’s a quiz later
NY Times published crossword constructor
Have menu items named for me at 4 eateries
2024 PAC-MAN tournament winner at Unconference
Was the mascot for Red Cross Lifeblood
Proud sausage dog owner
What's on the dock
Give me a Mac and here's what you'll find
Figma
Sketch
ProtoPie
Framer
Play
Origami
After Effects
Lottie
Rive
Todoist
Setapp
SF Symbols
VS Code
Affinity
Crossfire
Where else you can find me
Socials
Leadership strengths
I've done my share of self-assessments whilst working corporate. I've made available my CliftonStrengths® for Leaders report.
Reading
A Drop of Corruption
Robert Jackson Bennett
Listening
Sour Soul
BADBADNOTGOOD
Playing
Battlefield 6
Playstation 5
