I'm Sam, a lifelong maker of stuff
& your developer's favourite designer
Experience designer and leader with 10+ years in fintech. Known for exceptional craft & technical fluency with a deep expertise in multi-platform design systems, native UI delivery, and large-scale organizational enablement.
Former Head of Design Systems at ANZ Bank, scaling the initiative from concept through to enterprise-wide adoption. Serving 200+ designers, 2,000+ engineers, and reducing delivery times by 87%.
Why you’d hire me
Core skills & disciplines
Ace product designer
Design systems wizard
Natural storyteller
Leadership / Mentorship
What I've been talking about
Speaking gigs
Metrics or It Didn’t Happen: Measuring Design Systems
CocoaHeads · Oct 2025
Australia Builds with Figma: Melbourne
Figma · Nov 2024
Design Leaders Panel: Celebrating Figma's launch in APAC
Figma · Sep 2023
Gathering Meaningful Design System Analytics
DesignOps Assembly · May 2023
Building the ANZ Plus Design System
Various Hosts / Roadshow · 2023–2025
Who I’ve worked with
Companies, clients & co-creators
Fun facts
In case there’s a quiz later
NY Times published crossword constructor
Have menu items named for me at 4 locations
'24 PAC-MAN tournament winner at Unconference
Former mascot for Red Cross Lifeblood
Proud sausage dog owner
What's on my dock
Give me a Mac and here's what you'll find
Figma
Sketch
ProtoPie
Framer
Play
Origami
After Effects
Lottie
Rive
Todoist
Setapp
SF Symbols
VS Code
Affinity
Crossfire
Where else you can find me
Socials
Leadership strengths
Reading
Small Gods
Terry Pratchett
Listening
Childish
Lane 8
Playing
Ghost of Yotei
Playstation 5
