sb [at] samb.au

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19:23

โ€ข

Melbourne, AU

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sb [at] samb.au

email copied

19:23

โ€ข

Melbourne, AU

Growing from 0โ€“toโ€“1 million
customers in just 24 months

Growing from
0โ€“toโ€“1 million

users in 24mo

In late 2019 ANZ began kicked off its largest digital transformation ever. The projectโ€”labelled ANZ Plusโ€”would go on to relaunch the core product suite; completely rebuild the tech stack; and implement the first rebrand in decadesโ€”the biggest in itโ€™s century old history.

I was appointed as 1 of 3 designers from the bank onto the initial team where I prototyped and validated early CX concepts, branding and IA alongside our engineering and research partners.

Select clips from sizzle reel produced by our in-house creative studio

Breaking the bank (figuratively)

Australian banking is one of the most highly regulated, risk-averse sectors out there; significantly more concentrated compared with other countries. The ANZ Plus initiative was a case study in overcoming organisational inertia to deliver something customers could actually get excited about.

My tenure saw me working on everything from complex prototypes, design systems, accessibility testing, branding, animation/interaction, and pretty much anything else needed to ship the thing.

Quick Stats

Jul 2019 โ€“ Dec 2020

Product Designer Role

Daily releases

Iterating through countless IA changes

Iterating through endless IA edits

This timeline isnโ€™t every task I touchedโ€”itโ€™s the major milestones that show how the system grew from a scrappy safety net into the backbone of ANZโ€™s digital delivery. From the first iOS and Android libraries, through full template suites and code parity, to forming a dedicated enablement team and being formally appointed Head of Design Systems, each year built on the last in a deliberate, measured way.

Version 1

Version 3

Version 7

Version 10

Version 14

Shipped UI

All resources built with simple quick start panels for easy onboarding

Contribution resources such as guidelines and interactive best practice checklists

Design & code always linked to a single source-of-truth

FY25 systems data / one of the supporting visuals I routinely produced for stakeholder packs

FY25 systems data / one of the supporting visuals I routinely produced for stakeholder packs

FY25 systems data / one of the supporting visuals I routinely produced for stakeholder packs

FY25 systems data / one of the supporting visuals I routinely produced for stakeholder packs

FY25 systems data / one of the supporting visuals I routinely produced for stakeholder packs

Custom Sketch plugin I made called Light Switch to enable theming pre-tokens/variables | View on Github

Custom Sketch plugin I made called Light Switch to enable theming pre-tokens/variables | View on Github

Custom Sketch plugin I made called Light Switch to enable theming pre-tokens/variables
View on Github

Download the app for yourself

Download app for yourself

Download app for yourself

4.8

โ€ข 75k reviews โ€ข 2m+ downloads